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Wednesday, May 28, 2014

Prices, Pirates, and Pooh

Annie and Jordan are back for one final time to convey the events of Tuesday, May 27, which happens to be our classmate, Jamey McDowell’s, birthday! Though we’re not at Furman, the university tradition of throwing a friend in the lake, or “laking” as we call it, at midnight on his birthday had to be upheld. Unfortunately, we don’t have a lake at our hotel (and the pool was locked) so we had to use our unlimited supply of brain power (thanks, Ellen…) and improvise. To make a long story short, Jamey ended up with three buckets of water oh-so-lovingly dumped on his head from a balcony a few stories higher. Happy birthday, Jamey!


Magic Kingdom


We spent the morning at Magic Kingdom working on two projects: our Magic Kingdom network project and our FastPass+ analysis side project. Regarding the big network project, the satellite images we found online were inadequate due to the new construction in Fantasyland. As a result, we each walked several “edges” today to and from certain waypoints and attractions to measure travel times in order to complete our data gathering. This will be entered into the algorithm that our Algorithm Team created to finish our outline of a complete tour of the Magic Kingdom with the shortest possible walking distances. Ideally, we’ll soon be able to take wait times into consideration to better optimize the tour! Our goal in the FastPass+ analysis is to determine how Disney’s implementation of their new FastPass+ system affected the standby wait times of two popular attractions: Winnie the Pooh and Pirates of the Caribbean. We collected this data throughout the morning by waiting in these two lines several times and measuring the amount of time we spent waiting for each. We’ll compare this data to wait time information from years past (before FastPass+ was implemented) to determine if there has been a statistically significant change in wait times.

Theme Parks and Resorts Pricing


This afternoon, we had the chance to meet with our first Disney representative. We left the familiar, highly decorated theme parks to travel to a large, much plainer office building, where a lot of “backstage” magic happens. There, we had the opportunity to meet with a cast member who works in Theme Parks and Resorts Pricing. During our meeting, we learned a lot about the extensive process of creating and adjusting prices for Disney’s products. Above all, we learned how much deep thought and consideration goes into a decision to adjust prices. Disney relies on an overwhelming amount of data including current economic trends, crowd levels, customer satisfaction, and overall demand. The pricing team carefully analyzes this data in consultation with numerous other entities within the Walt Disney Corporation to make an informed decision about pricing that benefits both the company and the customers. We really enjoyed our meeting with the representative from the Pricing Department and found all the factors that influence Disney prices very interesting!

'Ohana


To top off our busy day, the group ventured to Disney’s Polynesian Resort for dinner at the Hawaiian-themed ‘Ohana. We arrived early, so we had some time to explore the resort before dinner, including taking in the lake vistas during sunset.  Here's some of the group with the Grand Floridian Resort in the background.


The restaurant's motto is "'Ohana means family and we're all cousins here, so sit back, relax, eat, and enjoy time with family" (or something to that effect).  Our waiters told us to simply sit back and eat the mountains of food they brought us (it's family style, so you can ask for second helpings of anything you'd like), but what’s a Hawaiian dinner without some hula dancing? With that mindset, a group of us students took a break during the meal to take a mini hula lesson in the middle of the restaurant. Finally, after an overwhelmingly filling dinner, we watched the Magic Kingdom Wishes fireworks show from a new perspective, a dock at the Polynesian (across the lake from Magic Kingdom). We’re looking forward to a marathon day tomorrow of progressing on our projects as well as meeting with four more Disney representatives!




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